Creating an Identity Style Guide

hi guys,

here's a fairly robust set of guidelines / advice for making a style guide after you have created an identity for a company. a style guide contains basic rules for the company, including how to treat the logo, which pantone colors are used, the typefaces used, and what not to do when using the logo (i.e., changing the colors, changing the typeface, changing the orientation, etc). take a look and think about attaching one of these once you've completed branding for a company.

http://andreaaustoni.com/2010/11/13/anatomy-of-a-logo-style-guide/