Assignment #2

You need to create a PSA (public service announcement) in a form of a poster. You have to create a series of three posters which can be developed into a campaign later on if you wish.
The topic is open to anything that interests you. Pick something that hasn't been played out before i.e. "Don't kill whales", "People against oil spill", etc. If you are passionate about a big topic like that, you run a risk of competing with a big crowd of people.
An additonal part of this project is development of some merchandise that can go along with the campaign, such as: t-shirts, hats, badges, stickers, mugs, etc.

For this project you are allowed to use your type skills and incorporate color and graphics.

HAVE FUN!!!

Assignment - Type Specimen

Design a 16 page signature type specimen book.
Use your own text. An essay, a poem etc...

Pick 15 typefaces that are relevant to your topic.

• 3 serif display
• 3 sans serif display
• 3 serif text
• 3 sans serif text
• 3 decorative

NOTES:

• Set your type properly and kern all your display text. Read Ellen Lupton's InDesign crash course for tips.
• Be inventive with the form and binding of your signature. Check out "type specimen inspirations" posts.
• Design your specimen in black and white.
• Print to size, bound and bring to class.
  
• Post on your blog.
  

Q&A:

Q: Why are we doing a type specimen book?

A:

1. Typography is the basis of good design
2. So that you discover and learn how to use at least four to five basic fonts that can be applied to many different projects
3. Make a portfolio piece that shows off your typographic skills
4. Assess your knowledge base and skill level so that we know how to proceed from here with course assignments

Not looking to see a lot of funky fonts that can only be used once in a design career.

We are looking for a solid understanding of the use of typography as a graphic design element--a basic that can not be gotten around.

work hard,
a.