Jul 6, 2011

ASSIGNMENT 5: BRANDING & PACKAGING

Your assignment is as follows:

A) Go to a thrift shop.

B) Pick up three items for under $25.

C) Package them together as a set with the same branding, tag system, box, bag, wrapping tissue, sticker, etc.


The goal of this assignment is for you to learn how to crate a cohesive brand and how to apply it to various mediums: packaging, store decor, advertising, etc.


You are expected to have a finished set done and be ready to present by next class. You may bring in previous drafts if you find it necessary or relevant for discussion. Please post the progress on your personal blog and comment on each other’s work.


For inspiration please refer to:

Senior design blog: http://whitespacefpo.blogspot.com/ (student blogs from previous years).

The class blog: http://intermediatewithgen.blogspot.com/ (student blogs from previous years).

AIGA design archives: http://designarchives.aiga.org/#/home

Your assignment is as follows:

A) Go to a thrift shop.

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