Interview Alex Trochut

This is interview with Alex Trochut by From Fifty Five.

Alex Trochut is an independent designer and illustrator — although, don’t ask him to choose one over the other — in Barcelona, Spain who unknowingly had design in his genes. The grandson of, Joan Trochut, a printer/typographer — whose legacy is the development of a typographic system in 1942 called Super-Veloz [more on this later] — Alex is a graduate of Barcelona’s ELISAVA Escola Superior de Disseny, and his education is enriched by an Erasmus in Berlin, where he also did internships — yes, plural — with Moniteurs and Xplicit. His first job after school was back at Barcelona with Toormix, a design firm established in 2000, and after two years there he moved to Vasava, another young design firm, formed in 1997. (I bring up the dates because the work of both firms looks as if they had been in business for the past 25 years, showcasing a fresh maturity of a profession still making its impact felt in Barcelona.) The exuberance of Vasava’s work proved to be the perfect place for Alex to explore, refine and deploy his typographic prowess to then take his show on the road as an illustrative contractor delivering unique and unexpected work.
See his work Alex Trochut

Samples from Experimental Jetset

Here are some examples from Experimental Jetset

Assignment 2

INTERMEDIATE DESIGN
genevieve williams summer 2009
egenevievewilliams@gmail.com
ta: yutt wattanapanich
wattanapanich@gmail.com

Assignment 2:
design four (a series) PSA posters that i might see together or separately, wheat pasted on the street, or in the subway, etc.
Timeline:
1) first week comp, 6.23
2) second week tight comp, 6.30
3) third week final 7.7
Research:
1) research your topic well.
2) identify and speak to your target audience when designing.
Process:
1) choose your topic:

a. do not choose something i already know--ie, no anti smoking, hiv/aids, starving children in africa, no child left behind, stop world hunger, save the whales, dolphins, polar bears, go green, etc.
b. choose a topic that is interesting to you, that you'd like to share, and that is related to nyc, (may include any or all of the five boroughs).
C.use only typography and graphic elements.
i) no illustration or photography.
ii) examples on the blog: http://intermediatewithgen.blogspot.com/
iii) look particularly at the file labeled "punched out holes." it has text around it that explains what the designers were trying to accomplish. from experimental jetset:
http://www.experimentaljetset.nl/
http://www.typographicposters.com/alvin-chan/
iv) i agree that, at least in the punched out holes example, experimental jetset uses visual links rather than " conceptual" ideas. we have a lot of in class discussion about concept in graphic design coming up. re advertising, it's relatively easy. but, re graphic design, it’s still a conversation underway.
d. do your best to relate your design to a visual idea from your topic, or better, an abstract concept that conveys the message using intellect, emotion, or humor.
i) don't preach, don't caution.
ii) encourage the viewer to see your point in a positive way.

Font Management software

If you haven't used the Font management, you have to use it. Why do I need it? and I do recommend the FontExplorer. Whatevr you are PC or MAC, you can download FontExplorer from here.

The top ten type blogs

Here, at last, is our Easter week type special: the top ten type blogs, chosen by an anonymous panel of industry experts using strictly scientific principles (honest). Clink the link here
http://blog.eyemagazine.com/?p=183

More inspiration for Type Specimen project

Type specimen inspirations

Find more inspirations from
- http://ffffound.com/
- http://www.typographyserved.com/
- http://welovetypography.com/81/
- http://ilovetypography.com/

Project One_ Type Specimen Book or Poster

Time line:
1. First week tight comp, Jun 9
2. Second week Final Jun 16

Specs:
1. Choose twelve typefaces not found on your computer (Three serif display face, three sans serif display faces, three serif text faces, three sans serif text faces)
2. Use a text from a short story, part of novel, long poem or other text of your choice.
3.Design a sixteen page signature using those twelve typefaces
4. Be inventive with your design (Need something difference than the examples)
4. Print to size (you may choose the size)
5. Bind it.

Research:
1. Purchase Ellen Lupton's book "Thinking with Type" and read it!!!
You can find it on amazon, strand, barnes and noble...


2. Read the first two chapters, "Letter" and "Text" due Jun 13
3. Here are the examples

- David Berlow's Type Specimen book http://www.fontbureau.com/books/dbspecimens

*****Course Requirements Summer 09*****

INTERMEDIATE DESIGN
genevieve williams summer 2009
egenevievewilliams@gmail.com
ta: yutt wattanapanich wattanapanich@gmail.com

Intermediate course requirements:
in this course you will receive a letter grade based on:
1) your concept, content, form, presentation, and execution of projects
2) your ability to present your projects logically and concisely, both visually and orally a) you will design and use a template (name, date, client, typefaces used—keep it subtle) for presenting your work b) bring work printed to size (you may print b&w for initial crits) to class for critiques c) be prepared to make a three to five minute oral presentation of
your work each week
3) the quality (and quantity) of your work both technical and conceptual
4) your participation in critiques
5) your blog (including commentary on classmates blogs) as
representative of your ongoing participation in the course
6) your perceived (by me) aptitude/skills/talent and whether your work
reflects your best efforts
7) your improvement during the course
8) your attitude in class 9) attendance

projects expected for this course semester are:
1) type specimen book, final due 6.16
2) tba 6.30
3) tba 7.14
4) tba 7.28
5) process book, final due 8.11