ASSIGNMENT 11: PERSONAL IDENTITY

Our last assignment is Personal Identity/Self Branding. It is your face, figuratively speaking, as you present yourself to the world as a designer.

Objectives:
1) Create a business card (2"x3.5" is a standard but you can definitely go wild with it!)
2) Create a web presence (can be a website that you’ve designed that contains all your work or just clean up your blogs).
3) Create a leave behind (an item that one would usually leave with the interviewer after an interview has been conducted. An item can vary in form but has to represent your personal design style and field of trade).
4) Create a PDF (has to have your work from this class presented in a well put together manner).

Process:
1) Do research on existing personal branding.
2) Create a brand for yourself that consists of objects listed in the objectives. Your brand has to represent the designer that you are... playful, serious, etc.
You are expected to have a finished personal identity and be ready to present by next class. You may bring in previous drafts if you find it necessary or relevant for discussion. Please post the progress on your personal blog and comment on each other’s work.

For inspiration please refer to:
steveattardo.com
youngjerks.com
muccadesign.com
pentagram.com
mothernewyork.com
buchanansmith.com
bestmadeco.com
paulsahre.com
basedesign.com
2x4.org

Movie poster cliches

So this is sort of a follow up on the class talk about design formulas. As you see this is broken up into categories that are obvious. So look over, learn, take away what you think is necessary.

Thanks to Bedirhan for this awesome find!

ASSIGNMENT 9: BUCKET LIST/5 YEAR PLAN

Make a list of ten things that you want to do in the next 5 years of your life. Then using no more then two typefaces and two colors make a typographic poster. No photos. Decorative vector elements are permitted but not in large quantities. The format can change if you find it suitable to your concept/ideas.

Objectives:

1) Create a subjective plan that would help you go through life.

2) List your priorities in chronological or personal importance order.

3) Communicate your plan with graphic elements and typography.

Process:

1) Make your 5 Year Plan and write it out on a piece of paper.

2) Envision the layout of the poster and make a rough sketch.

3) Do color, typography, and stylistic swipe.

4) Create numerous variations of the poster.

You are expected to have 1 finished poster and be ready to present by next class. You may bring in previous drafts if you find it necessary or relevant for discussion. Please post the progress on your personal blog and comment on each other’s work.

FOR INSPIRATION PLEASE REFER TO:

For color swipe and inspiration use: http://kuler.adobe.com/

Jin Suk Kim (to get from Gen—will be posted on the blog)

Peter Grundi website: http://www.grundini.com/

AIGA design archives: http://designarchives.aiga.org/#/home

Inspi for Assignment #8

Arnold Worldwide:

Saatchi&Saatchi

Mariya Campwala

Brian Tri Nguyen

Chris Beesley

Monica Kim

Sara Mateo Tomas

Yours truly

ASSIGNMENT 8: 3 LOCAL EVENT POSTERS

You need to create a PSA (public service announcement) in a form of a poster for a local event. You have to create a series of three posters which can be developed into a campaign later on if you wish. The topic is open to anything that interests you. Pick something that hasn’t been played out before i.e. “Don’t kill whales”, “People against oil spill”, etc. If you are passionate about a big topic like that, you run a risk of competing with a big crowd of people. An additional part of this project is development of some merchandise that can go along with the campaign, such as: t-shirts, hats, badges, stickers, mugs, etc.

Objectives:

1) Find an appealing and effective way to communicate your message.

2) Create awareness of the event/campaign in the way that would spark enthusiasm in those who come across it. i.e. take an action, come to the event, donate money, etc.

3) Think big when it comes to merchandising the event... sometimes it can get as far as attracting sponsors who would be able to help and advertise your cause.

Process:

1) Go out into your neighborhood and see what’s been going on while you were sitting in front of your computer and checking facebook.

2) Find local events or groups that need exposure.

3) Create 3 posters and collateral merchandising that could advertise the cause.

For this project you are allowed to use your type skills and incorporate color and graphics.

You are expected to have 3 finished posters and be ready to present by next class. You may bring in previous drafts if you find it necessary or relevant for discussion. Please post the progress on your personal blog and comment on each other’s work.

FOR INSPIRATION PLEASE REFER TO:

Behance network members portfolios: http://www.behance.net (Print design).

AIGA design archives: http://designarchives.aiga.org/#/home

The class blog: http://intermediatewithgen.blogspot.com/

(more can be found on the students blogs from previous years).

Some swipe & Inspi

From Donghee Choo

From Nick Misani

From Dieline Archives