Anchor is a campaign and iPhone app, designed by Laura Berglund, that addresses the problem of crime on college campuses. It helps educate people, provides tools to report a crime and supports community awareness.
The iPhone application succeeds by reaching out to students through an object that they always have on them—their mobile devices.
The iPhone application succeeds by reaching out to students through an object that they always have on them—their mobile devices.
| Part of the broader campaign, the Anchor booklet is wallet sized and is thus designed to be carried around easily. In addition, the layout is approachable and makes all the different types of statistics and information about crime easy to understand. |
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