365 | Design Effectiveness 2011 exhibition

On view at the AIGA National Design Center from September 15 through November 23, 2011.

It takes more than good looks to make a design effective. In its annual 365 | Design Effectiveness Competition, AIGA awards honors to design work that’s both aesthetically pleasing and effective at solving the client’s challenges.

Entrants submitted any type of digital, print or cross-media design work used in the marketplace in 2010—from posters to websites, annual reports to games, motion graphics to packaging, books to interactive kiosks.

The 135 selections from the “365 | Design Effectiveness 2011” competition exemplify the most effective current work in communication design, as chosen by a distinguished jury of design peers. The overriding criterion for inclusion in the show is excellence as the successful pairing of effectiveness and aesthetics. Design practitioners were asked to provide a statement of effectiveness for each project, which the jury used as the basis for the year’s selections. Those outside the profession are encouraged to attend this free exhibition to learn about the role of design in the world in which they live and work.

The selections become part of the AIGA Design Archives, join the physical archives at the Denver Art Museum and are exhibited in a traveling exhibition that begins at the AIGA National Design Center in New York.

To find out more about AIGA competitions, visit http://www.aiga.org/competitions.

Exhibition design: Poulin + Morris, New York.

Gallery hours and location

Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m–5:00 p.m.

AIGA National Design Center
164 Fifth Avenue (between 21st and 22nd Streets)
New York, NY 10010 [map]
212 807 1990

Type Specimen Inspiration

AIGA holiday wrapping paper
Garamond and Trade Gothic

AIGANY EVENT: TYPE FORCAST

this looks awesome. i've got my ticket.

FRIDAY 14 MAY 2010 6:30–8:30PM
FRESH DIALOGUE 26: TYPE FORECAST

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FRESH DIALOGUE 26: TYPE FORECAST

The future of fonts as we know them is ever-changing. To help prognosticate, we're collecting some of the industry's leaders and asking them to explain what's coming next, why and how it will effect our everyday. We'll touch on lettering, foundries, collectives, technology and applications as well as web, customization and licensing.

Typographers are a rare and specialized breed, so we'll keep an expert moderator on hand to translate and provoke. Questions for the discussion will be taken via Twitter leading up to and during the event. To pose a question, use the hashtag #freshd or address @freshdialogue.

SPEAKERS

Jessica Hische is a typographer and illustrator working in Brooklyn, New York. After graduating from Tyler School of Art in Philadelphia with a degree in Graphic Design, she worked for Headcase Design before moving to New York to take a position as Senior Designer at Louise Fili Ltd. In September of 2009, after two and a half years of little sleep, lots of gelato, and a ton of hand-lettering, Jessica left Louise Fili Ltd. to pursue her freelance career. She has since started Daily Drop Cap, a year long project that has gained international recognition in which she illustrates an initial cap every (work)day, and also released her first font, Buttermilk, in July of 2009.

Georg Seifert studied at Bauhaus-University Weimar. He works as a software and type designer in Berlin, Germany. His typefaces include Graublau Sans and OliveGreen Mono as well as corporate fonts for clients such as Duravit. For more than four years, Georg has been working on "Glyphs," his own font design application.

Joshua Darden is the founder of Darden Studio, a typeface design studio and consultancy based in Brooklyn, New York. Born and raised in suburban Los Angeles, Joshua published his first typeface at the age of fifteen. He has developed custom typefaces for Latin-based, Cyrillic, and Greek alphabets. He has lectured at the University of California Santa Barbara, has sat on panels at the TypeCon and South by Southwest Interactive conferences, juried the Type Directors Club Type Design Competition, and visited the Rhode Island School of Design as a Guest Critic. Joshua has taught the design and use of typefaces at Parsons School of Design.

MODERATOR

Matteo Bologna is the founder of Mucca Design, a branding agency based in Manhattan. Born and raised in Milan, Italy, Matteo's grounding in architecture, graphic design, illustration and typography facilitated his early business successes and inspired his decision to create a New York business. He meticulously oversees every project at Mucca Design, as creative director and father figure. Matteo is on the board of directors of the AIGA New York Chapter and is the Chairman of the Type Salons for the Type Directors Club. He is frequently asked to lecture about branding and typography around the world.

TIME AND PLACE

Friday 14 May 2010
6:30–8:30PM
Tishman Auditorium
66 West 12th Street
New York, NY 10016

6:30PM Check-in
7:00-8:30PM Discussion

REGISTER TODAY

Register in advance for the best rate and to ensure your seat.

$20 AIGA member
$10 AIGA student member
$30 General public
$25 Type Directors Club associate

AIGANY: Free Creative Suite 5 Workshop

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MONDAY 10 MAY 2010 6:30-8:30PM

FREE/WORKSHOP: COME ALIVE WITH CREATIVE SUITE 5

Join AIGA/NY and Adobe to see what´s new in Creative Suite 5

With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities. Welcome to Adobe® Creative Suite® 5—software that will allow you to reach more people, more effectively, in more places, with whatever masterpiece you can imagine.

One lucky participant will have the opportunity to win a copy of CS5!

RSVP

Follow Adobe on Facebook and Twitter

AIGA CALL FOR ENTRIES!

Death is not Justice.

October the 10th 2010 (10/10/10) is the World Day against the Death Penalty.

Poster for Tomorrow is holding its second annual poster exhibition featuring 100 exhibitions in 100 cities.
This year's theme calls for the universal abolition of the death sentence, in the spirit of Article 5 of the Universal Declaration of Human Rights, which states: “No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.”

We’re working with Amnesty International, the Council of Europe, Reporters Without Borders, the World coalition against the Death Penalty and Bianca Jagger to raise awareness of our cause.

In 2009, countries with the highest number of executions were Iran, Iraq, Saudi Arabia, and the United States. In China information regarding the death penalty remains secret, but estimates indicate that China probably executes more people than the rest of the world combined.*

There is hope - executions around the world are apparently on the decline. In December 2010, the United Nations is scheduled to deliberate on a universal moratorium on the death penalty.

To respond to our call for entries, please visit the Poster for Tomorrow’s website. Be sure to register and create an account in order to properly submit your work. Call for entries closes on July 18, 2010 at Noon, Pacific Standard Time. There is no entry fee.

Selected winners of the Poster for Tomorrow (as selected by the jury) will be included in 100 locations worldwide on October 10, 2010. Their entries will become part of the permanent collection of selected design museums worldwide, and published in the exhibition catalogue.

For more information about the awards, please contact:

Setareh Farsi, press office manager
T: +331 5341 4161, E: setareh@posterfortomorrow.org

*source Amnesty International

AIGA Upcoming Events

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As part of AIGA/NY’s 2009-2010 focus on increasing the value of membership, we are offering you–the AIGA members–early access to event sign up. Today from 11:00AM - 4:00PM event sign up will be an exclusive members-only opportunity. Enjoy.

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TUESDAY 13 APRIL 2010 6:30-9:30PM

AIGA/NY COMEDY NIGHT: FEATURING AN EVENING OF BAD (LIKE, REALLY BAD) BOOK COVERS

AIGA/NY is excited to have Patrick Borelli perform his one–man multimedia show, "You Should Judge a Book by Its Cover," where he takes thirty of the oddest book covers and tears them a new one. Joining him on stage are Dan Kennedy (author and host of Moth Story Slam), comedienne Julie Klausner and book cover designer Evan Gaffney. The show also features videos of interviews Patrick conducted with Steven Heller, Chip Kidd and Rodrigo Corral.

PRIVATE LINK

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UPCOMING EVENTS

TUESDAY 6 APRIL 2010 6:30-8:00PM

AIGA/NY & SPARK PRESENT: HOW TO LEAD CLIENTS TOWARDS BEING GREEN

Do you wish your clients thought more about the impact their materials have on the earth? Would you like to introduce them to more responsible, sustainable solutions but don't know how to begin the conversation? Or perhaps you have approached the subject and were met with budget concerns?

details / register

TUESDAY 13 APRIL 2010 8:30-9:30AM

BREAKFAST CLUB APRIL: HOW TO TARGET A MARKET AND ESTABLISH THE RIGHT PRICE

Websites today are getting a lot more interactive and animated, without Flash! The trend is toward more interactivity without switching from page to page (sometimes called hub and spoke). In this seminar we´ll show the current trends in interactivity and animation, and we´ll explore the technologies currently being used to create those effects.

RSVP

AIGA Event: The Heads of State

THURSDAY 1 APRIL 2010 6:30 – 8:00PM

COLLABORATION: THE HEADS OF STATE

Whether working 3,000 miles apart on a silkscreen for Sonic Youth, or 3-feet away on an illustration for The New York Times, this duo collaborates on nearly every detail.

Please join us for an evening of posters, books, illustrations, broken pencils, heavy metal guitar techniques, marriage counseling, and these crets to everlasting creative collaboration.

DETAILS / REGISTER

AIGANY MEMBER SERIES: THE REEL WORLD: NEW YORK

TUESDAY 16 FEBRUARY 2010 6:30-9:00PM
MEMBER SERIES: THE REEL WORLD: NEW YORK

Call it Poetry in Motion—those short-form bursts of tightly choreographed type and compressed narrative that create our first impressions of a movie or TV show. And though they've been around since the advent of commercial cinema, never before have title sequences been as much in the limelight as they are today. "The Reel World: New York" offers up a rare opportunity to see the Big Apple's greatest motion-graphics gurus on the same stage describing the methods and meanings behind this ever-evolving art form.



TIME AND PLACE

Tuesday 16 February 2010
6:30–9:00PM
Galapagos Art Space
16 Main Street
in DUMBO, Brooklyn

6:30–7:30PM Drinks and mingling
7:30–9:00PM Presentations

REGISTER TODAY

Register in advance for the best rate and to ensure your seat.

$13 AIGA member
$23 General public

UPCOMING AIGANY EVENTS

Keep an eye on the schedule of AIGANY events. There are often some very interesting speakers like this one on Wednesday:

WEDNESDAY 3 FEBRUARY 2010 6:30-8:30PM
NAVIGATING THE LABYRINTH: UNIMARK INTERNATIONAL AND THE NEW YORK SUBWAY SYSTEM



On the 40th Anniversary of the New York City Transit Authority Graphics Standards Manual join Massimo Vignelli, Tom Geismar, Lance Wyman, Michael Hertz, Doris Halle and Peter Joseph in a conversation about the past, present and future of the New York City subway signage. The evening will be moderated by Paul Shaw and Jan Conradi.

details / register

AIGANY Sloppy Office Party!

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TUESDAY 15 DECEMBER 2009 6:30-9:30PM

SLOPPY OFFICE PARTY

´Twas the night before Christmas,

And all through the chapter,

There was loud music playing--

And, oy vey--the laughter!

It was coming, of course

From the Holiday Party

It´s remarkably hip--

and (hello people!) it's arty!

details / come!

AIGANY / Today's Specials

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YOU’RE GETTING THIS EMAIL BECAUSE WE KNOW YOU LOVE DESIGN. WE BET YOU LOVE FOOD TOO. THAT’S WHY WE THINK THERE ARE...

3 THINGS YOU CANT LIVE WITHOUT:

1. BOOZE

Learn from master sommelier Andrew Bradbury how cutting-edge graphic interfaces may forever change the wine-drinking experience.

2. FOOD

Hear from photographer Mitch Feinberg and food stylist Victoria Granof on how design is in the details, whether in gilding a hog head or wrangling lobsters.

3. CAKE

Find out from cultural historian Tacey Rosolowski why the father of haute cuisine considered pastry to be an offshoot of architecture.

SIGN UP NOW FOR “TODAY’S SPECIALS”—AIGA/NY’S 2ND ANNUAL FOOD-MEETS-DESIGN EXTRAVAGANZA AND CHECK OUT THE MOST INNOVATIVE TASTE-MAKERS WORKING IN CULINARY CULTURE TODAY.

details / register

The Type Is Right

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MONDAY 9 NOVEMBER 2009

MEMBER SERIES: THE TYPE IS RIGHT

Are you crazy for Courier? Gonzo for Garamond? Mad for Meta? Does your quick brown fox jump over your lazy dog? If you answered yes to any of these questions, then come on down to The Type is Right, AIGA/NY’s first-ever typographic game show at Galapagos Art Space in Dumbo, Brooklyn. Join Roger Black, Paul Carlos, Andy Clymer, Louise Fili, Allan Haley, Jonathan Hoefler, Chester Jenkins, Ellen Lupton, Charlie Nix, Paula Scher, Patrick Seymour, Sara Soskolne and mystery guests for 3 rounds of typographic trivia and general hilarity as teams of three go head-to-head with other font fetishists for the honor of being AIGA/NY All-Borough Type Champions. With a special cameo appearance by Paul Shaw, The Type is Right’s own special judge and final word on font-related discrepancies.

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KNOPF: THEN AND NOW

oh wow. I am so getting tickets to this.

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WEDNESDAY 21 OCTOBER 2009

KNOPF: THEN AND NOW

In the late 1980s, the Alfred A. Knopf design group redefined the art of American book packaging. Two decades later, the department continues to set the bar for the trade publishing industry. Knopf: Then and Now brings the legendary team of Carol Devine Carson, Barbara de Wilde, Archie Ferguson, and Chip Kidd together on stage for the first time. The quartet will give a behind-the-scenes look at the creation of their most daring cover designs, discuss the process of collaboration, and describe the challenges affecting book jacket design today.

details / register