it has text around it that explains what the designers were trying to accomplish.
Take look more examples at http://www.experimentaljetset.nl/
Gen said
"I agree that, at least in the punched out holes example, experimental design uses visual links rather than " conceptual" ideas, but...we still have a lot of discussing to do (in class) about what concept in graphic design. re advertising, it's relatively easy. but, re graphic design, it’s still a conversation underway. do your best to relate your design to a visual idea from your topic, or better, an abstract concept that conveys the message using intellect, emotion, or humor.
don't preach, don't caution. encourage the viewer to see your point in a positive way."
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