I love the typography and the callback to vintage - the only problem I have with them is that they're a bit simplistic.
They look more like an 1920s newspaper ad or headline than a vintage product - the timeframe they're harking back to had such ornate and beautiful product typography that the 'Miss Jessies' products of today look a little bland.
I feel if they added a bit more in, it would be more noticable. As it stands, they have a kind of 'blah' quality. I think it's the blocky main font and the lack of decoration overall.
It's difficult to go 'simple modern' and 'ornate vintage' on products, especially beauty products, I think.
1 comment:
I've seen those 'Miss Jessie's' on the subway.
I love the typography and the callback to vintage - the only problem I have with them is that they're a bit simplistic.
They look more like an 1920s newspaper ad or headline than a vintage product - the timeframe they're harking back to had such ornate and beautiful product typography that the 'Miss Jessies' products of today look a little bland.
I feel if they added a bit more in, it would be more noticable. As it stands, they have a kind of 'blah' quality. I think it's the blocky main font and the lack of decoration overall.
It's difficult to go 'simple modern' and 'ornate vintage' on products, especially beauty products, I think.
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