ASSIGNMENT 4: 3 FEATURE OPENERS

Create three feature spreads for three different existing magazines. The objective is to feature typography skills in an editorial format. Your art direction skills are also important.

1) Choose your magazines.

2) Identify target audience: age, gender, locale, income, and college.

3) Choose your topics. Each should make sense in the context of the three different magazines.

4) Create mood boards of image and typography swipe for each of three spreads.

5) Narrow down to three distinct visual directions.

6) Create numerous variations for each.

a. Use the three feature spread formats discussed in class:

i. “A” picture on one page, text on the other page.

ii. “B” picture bleeds across the spread, text in the remaining space

(can also go on the image).

iii. “C” full bleed image across spread, text on top of the image.

You are expected to have three finished layouts with variations. Print to size. Include imagery, type, color and stylistic swipe research. Be prepared to introduce yourself and present your work. You may bring in previous drafts if you find it necessary or relevant for discussion. Please post your progress on your personal blog and comment on each other’s work.

FOR INSPIRATION PLEASE REFER TO:

The Society of Publication Designers website: http://www.spd.org/

Priest and Grace website: http://www.priestandgrace.com/#/work

Editorial class blog: http://editdesign101.blogspot.com/

Fabien Baron

Robert Priest

Fred Woodward

Janet Froelich

Alexey Brodovitch

TODAY'S CLASS!!!

Hey Ya'll

Gen is not able to come in today because of an accident on i80. She's been trying to leave Pennsylvania since 11am and no luck.

Gen will be available to you guys through email all day today so you can email her with any questions.

I can come in the regular time today in case some of you want feedback or one on one time. Please bring in print outs or laptops because I doubt we'll have a projector in class.

Let me know what you guys want to do.

If no one replies to this I assume no one will be coming in to class.

You can always email me and Gen for feedback on your work.

There should be a makeup class next week.

cheers

o

PSA in a form of a game/website

Try this out and you'll learn a lot... not about design or typography but about life... and that's much more important.

http://www.playspent.org/

The Kerning game

lets you practice your kerning skills and teaches you how to improve

really awesome!

enjoy http://type.method.ac/

(thanks Bedirhan)

IdN archives

an amazing place to look for inspiration

Milan Nedved

http://www.milann.info/

VISUALADVICE™

Julien De Repentigny
Graphic Design/Art Direction

Studio: TAF

Gabriella Gustafson and Mattias Ståhlbom have run the architecture and design studio TAF in Stockholm, Sweden since 2002. TAF’s aim is to make ordinary life less ordinary through subtle but effective changes in how products and architecture appear and function. A recurrent departure point in TAF projects is that everyday objects by their very commonness can be made uncommon.

Anamorphic Typography

• http://www.behance.net/gallery/Anamorphic-Typography/1091883
  An exploration of the potential and existing relationship between architecture and typography

• This project evolved out of a brief we had set ourselves as part of the assessment for our Foundation Degree course at Chelsea College of Art & Design. From initially looking into the existing and possible relationship between graphic design and architecture we discovered the process of anamorphosis as used by the fine artist Felice Varini.

  After researching and testing the process in our studio we began to search for an ideal architectural space within our college buildings to execute our installation in. When planning an anamorphic installation is it important to consider that to maximise the fracturing of the design, it is best to try and touch as many plains as possible. We eventually decided to carry out our installation in a corridor of our college (as shown in the images) using the long walls to maximise the distortion of the letterforms. All of our work is site specific and we spend as long as possible discussing a choosing the perfect architectural locations for our works.

  We initially chose the phrase "It's more than just print" to challenge the conventional idea that graphic design can only be realised in 2 dimensions (a poster, business card or magazine etc). The phrase is also a comment on the technique as when viewed from the right viewpoint, the design looks as though it is flat on a 2D plain.
  
  For our second installation we chose the phrase “it’s a point of view” as a comment on the process of anamorphosis where the design only becomes fully legible when viewed from a specific point of view. This piece was also a comment on the the subjective nature of good design, given it’s placement in our end of year exhibition featuring works by all of our peers.
  
  Our work encourages the viewer to walk into and around typography, an immersive experience considering that their usual relationship with type would normally be realised on a two dimensional surface be it printed or computerised. Being able to appreciate it physically painted onto walls of buildings which the viewers are used to interacting with every day draws attention to the beauty of typography and at same time highlighting the architectural forms that it adorns.
  
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Awesome book design

http://www.behance.net/gallery/Janzkera-10/2227354

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